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Hi, I'm Semiha 

I'm a UX/UI designer with a background in psychology who brings vast experience working with users from diverse backgrounds. I love finding opportunities to create impactful user experiences that enable services, organisations and businesses to achieve their goals.

Portfolio

Work

My approach to...

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Design Processes

I follow a flexible, non-linear design process to ensure that the user’s needs are centered throughout all stages of development. This way I can implement new insights through iteration at any time to create adaptable solutions that can keep up.

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User Research

It is essential! In order to create impactful solutions we need to truly understand the problem. I love learning about people's stories, their behaviors, and everything else that makes us human in order to ask the right questions.

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User Testing 

I love testing my designs with real people; whether it's from stakeholders, team members, or the users themselves, all feedback is valuable and helps shape. I am comfortable implementing various research and analysis methods to dig deep.

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Information Architecture

I want users to be able to move seamlessly through each experience and by taking the time to draw up a robust framework I can do just that; user flows, empathy journeys, and site maps are my methods of choice.

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Design Systems

The atomic design approach is second nature to me and I love building interfaces from the ground up. Design systems not only make my experience as a designer easier (and fun), but also result in a dynamic product for great user experiences.

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Interface Aesthetics

I know that the visual aspects of products can either make or break user experiences. I rely on good UI practices; incorporating responsive grids, using typography, and colour schemes to craft well-balanced and beautiful interfaces.

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